In order to wage a successful SEO campaign, a website owner needs to conduct a thorough keyword research analysis to determine what keyword and keyword phrases are being used in the search boxes by consumers who are looking for what a website owner has to sell.
Write down keywords that pertain to your product or service that consistently come up in searches. Then match that list with a list of keywords and keyword phrases that best describe your product or service.
Keyword Research Analysis Begins at the Top
Search engines give a lot of weight to text in the title of your document, so it is especially important to ensure that you place your keywords there. A common mistake many people make in their keyword research analysis is to leave the title empty. If it is left blank, the search engine assumes there is no title and no website to search and rank.
Having keywords in your domain name can really help boost your site’s rankings. If you wish to rank for “buy golf clubs”, you might wish to buy a domain like BuyGolfClubs.com or BuyGolfClubs.net. In order, the best domain extensions for SEO purposes seem to be .com, .org, or .net
Keyword Research Analysis Continues with Your URL
It's not just the domain that counts, either. Do not underestimate how URL's are important for a website. A thorough keyword research analysis will help you find the targeted keywords to include in your URL to rank high in Yahoo! and Bing. You can also put your keywords elsewhere in your URL. For example, you can name directories after keywords, and you can name HTML files with keywords, too.
For example:
http://www.golfkeyword.com/golf-clubs/buy-golf-clubs.html
What Else Does Keyword Research Analysis Provide You?
Good keyword analysis allows you to place your keywords in your headers and main content of your site. If you use only images as your headers you will not rank high in the search engines. Headlines (H1) and menus (H2 and H3) are essential to optimizing your site.
It’s a good idea to have a keyword density between 2-5%, but be careful not to overuse it. When you repeat the same phrase too many times on a single page, it can appear spammy and actually hurt your ranking.
After completing a thorough keyword research analysis, you will have a list of keywords and keyword phrases that describe your products and services, what consumers are currently searching for, and what keywords your competition is using.
Keyword Research Analysis is an Ongoing Process
Many website owners fall in to the trap of complacency - once they believe that they have reached the top page of search engine rankings they are done. Continued keyword research analysis helps website owners maintain a competitive edge by learning what their competition is doing as well as looking for more relevant keywords will ensure that they will always stay at the top of the search engine rankings.
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