I wanted to share a casual case study on generating money with quality private label rights products. I found myself needing a lump sum of money last month. It was a surprise cost that kind of caught me flat footed. I had just finished paying for some software updates AND ALL of my outsourcers.
I needed to make some money quick – and figured since I had all of these quality private label rights products created I might as well use a couple.
I knew the key to making money quick would be offline so I hit the streets. I know some online earners hate to hit the streets but sometimes it is a quick and easy way to not only make money, but build your network.
The best part is this really cost me nothing to start. If you were to do it you would have to pay for quality private label rights products but that is it….well, plus the cost of printing two pages.
Choosing Your Quality Private Label Rights Products
The first thing I did was choose some quality private label rights products – I chose 4 social media and web based private label rights products. I stuck with these four to begin with. They are all geared towards local small businesses so they are perfect for my demographic.
Using Microsoft Word (you can use Mac Pages if you are a mac user), I created a one page “menu” or brochure that had an image of each of the products and some sales copy. I included a price of $9 per guide. I then created another page that was full of eye popping stats about online marketing. I got these stats from other quality private label rights products we had created. I got both of these printed and laminated for less than $10.
I then hit the streets, the internet and the phones. Obviously not all at once but my main goal was to get in front of decision makers. I phoned some friends and got referrals. I posted on the town’s Facebook wall asking if any local businesses needed online marketing help – and I got requests for meetings this way.
Lastly, I hit the streets and did a walk up and down downtown – not selling with anything – just getting meetings. I was totally honest and transparent. I asked biz owners if they were happy with their online presence, and if not would they mind considering some ways they could increase their online exposure. I dealt with some rude and gruff responses, but on the whole most people were interested and a number of them committed to some meetings.
After ONE day of hitting the streets, and another day of hitting up my own network via email, Facebook and the phone — I had scheduled 17 meetings over the next week.
Here was my general plan of attack in the meetings. I simply asked about their current online presence and listened. I gave them some hints if I noticed anything glaring missing from their presence.
After some discussion – I showed them my “menu’ of quality private label rights products and explained how each could help them. I also showed them the stats sheet. I went into my pitch and tried to sell them on the cheap guides.
If people wanted to negotiate I would – as long as I kept above the cost for printing the guides. A number of people I sold instantly. Some people paid right away and others didn’t feel comfortable until I had the guide for them. Either way I don’t really care because even if I get stiffed for a guide or two – that isn’t the real money maker
I took the orders, and told them I would bring them their g
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