One of the most important ways of increasing affiliate marketing sales is through the use of product recommendations. If the customers or visitors trust you enough, then they will definitely trust your product recommendations. However, you must exercise caution when using this approach. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when product recommendations are exaggerated and without much merit. In this article, we will discuss the essentials of making credible product recommendations.
Product Recommendations Basics
When making product recommendations, don't be afraid to mention things that you don't like about a product or service. This will make your recommendation more realistic, thereby increasing your credibility. Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
Product Recommendations Can Establish You as an Expert in Your Field
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
Your customers are also have very discerning tastes and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
If you want to generate more affiliate sales, giveaway promotional freebies when making product recommendations to your customer base. While many businesses offer freebies to promote their own products, very few do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you make product recommendations to your customer base, it is best you test the product out yourself. Test the product support before you begin to ensure that the people your customer base will not be left high and dry when a problem arises.
A Final Word on Product Recommendations
Do not run the risk of making product recommendations that are junk. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part. To see an example of how to make product recommendations, watch the video below:
[covertplayersinglevideo trvideoid="kzjyirXN2XA" trdisplaytype="1" trnumbervideosdisplay="" trvideoperpage="36" trthumbnailwidth="150" trthumbnailheight="100" trpopupwidth="" trpopupheight="" trvid
No comments:
Post a Comment