Blogging is a very effective media marketing strategy to promote your business online. There are many different social networking blogs around the internet and more are being created all the time. Some of the popular social networking blogging sites are Wordpress, Blogger, Tumblr, Weebly, LiveJournal and Soulcast. Even larger social networking sites like MySpace have the option of blogging within your account, which allows you to use their website a big part of a business marketing plan. With these social websites you can reach out to existing and new customers within the networking community.
What is Social Media Marketing?
Are you new to social media marketing? In the video below Jody Underhill and Eric Kuritt of Upsidedown Iceberg will give you a three minute introduction to social media marketing.
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Two Ways to Use Blogs in Social Media Marketing
Join a general social network site that allows you to have a blog as part of your personal profile.
Join an actual blogging based social networking site. These websites are created specifically for people to blog and meet other people through their writing.
Using Media Marketing to Be More Personable
Social media marketing can be very personal and also offer some great information. When you blog on social media sites, you are allowing people to get to know you on a more personal level which builds a good relationship with your potential customers.
An essential component of media marketing is to include both business and personal information in your blog in order to develop a connection with other members. When you regularly write on your blog you will find that other members will view your blog, your profile and get a good idea about who you are and what you bring to the community. Members will know what you are about, what your business is about and what you are trying to achieve so they can respond accordingly.
Media marketing allows you to reach out to new friends, business partners, customers or even to build personal relationships. If you are honest with your blog and open about what you do and what you have to offer then you will attract people that are interested in your business and your niche.
Media Marketing Begins with Your Blog Profile
When you create social networking blogs you should fill in your details in your profile so that if anyone wants to get a good idea of who you are and the interests you like, they can do so by viewing your profile. Your profile doesn't change at any time unless you update it so if you change any details be sure to update them in your profile.
When you incorporate blogging into your social media marketing strategy, you will not only drive targeted online traffic to your site but your customers will become repeat customers.
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