The mobile marketing business is the hottest trend right now in digital marketing. Keeping track of the many different ways that companies can market their products and brands in the modern age is getting more and more difficult. It’s getting to the point where there is no conceivable shortage of ways to market your products, but the bigger problem is that there’s so many ways that figuring out the best ones for your business and how they all work can be quite a chore. We’re here to help.
The mobile marketing business is becoming increasingly popular and breaking into it as a start up company is one of the best ways to hit the marketplace with a bang. Mobile marketing has entered the stage where it’s still considered somewhat revolutionary and a definite novelty, but is also mainstream enough that most of the younger crowd will be receptive to the marketing.
Watch the three minute video below to learn how the mobile marketing business can generate more profits than any other traditional advertising method.
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Why is Mobile Marketing Business So Popular
Twenty years ago, owning a mobile phone was considered a luxury. Today, many long distance carrier providers offer mobile phones at affordable prices. Today, there are four billion users of mobile phones worldwide, and 1.08 billion people have smart phones iPads, or Kindles. In North America alone, 88% of the population has a smart phone. Most mobile phones today are not just for calling people. Today you can play games, order products or services online, listen to music, watch movies, even search for local businesses.
Most forms of mobile marketing are centered around mobile phones. Part of the reasoning why the mobile marketing business has taken off so much in the past few years has been the advent and popularity of smartphones. With the technology of phones and computers merging as rapidly as they have over the past few years, it should come as no surprise that the marketing wave generated by the spread of personal computers and the increasingly ubiquitous nation of the Internet is starting to spread out into mobile phones.
The Pillars of the Mobile Marketing Business
The mobile marketing business focuses on four methods of advertising: MMS advertising, SMS advertising, QR Codes, and location marketing. Many people today cannot live without their smart phones and will read their text messages first before accessing their email. In fact, the open rate on text messages is 98% compared to 22% for emails.
Mobile Marketing Business is Still In Its Infancy
If you are a startup company, particularly one who is trying to market to the thirty five and younger set, taking a foray out into mobile marketing business via cell phones and smartphones is an excellent choice if you’re looking to make your product or service stand on the cutting edge. It’s important to keep up with trends in the mobile marketing business, particularly when you’re working as a startup.
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